Breitling Chronomat Swiss replica watches

 For those who have long known and loved Breitling, the La Chaux-de-Fonds manufacture is reminiscent of legendary collections such as Navitimer and Superocean, not to mention more recent successes such as Aviator 8 and Premiere. Now one of those long-standing brand pillars, the Chronomat replica, is back in conversation with two new models – the replica Chronomat 36 and the replica Chronomat 32, aimed at the female side replica watches of the watch buying demographic. WorldTempus recently met Breitling CEO Georges Kern at Geneva Watch Days and spoke with Chief Marketing Officer Tim Sayler to get some exclusive insights into the new Chronomat models.

However, Sayler doesn't see this as too much of a problem, saying: “Breitling still has a long way to go to establish itself as a fake watch brand for both women and our traditional male audience in a collection with strong, female-focused models we must use the opportunity to strengthen our positioning among women. We currently estimate that about 10 percent of our replica watch sales come from women's wrists, and we aim to at least double that in the next three years. At the same time, we have models that are truly gender neutral – there is a Chronomat 36 replica with a blue dial that I would definitely wear. I'm quite tall but when I have it on  my wrist 36mm doesn't feel too small at all, it feels right and I love this piece. For the models that are more feminine - with diamonds, for example - we feel strongly that we have developed this potential to appeal to women and we want to take that forward. “

Kern provides an additional perspective on the past performance of Breitling's feminine replica watches and makes a compelling argument that necessitates the company's direction not only from a marketing perspective, but also from a commercial perspective. “We have re-launched the Navitimer 35, a collection also available in 38mm and 41mm sizes. So you can call it women's, men's or whatever. It probably doesn't matter whether you call it a women's line or not, but the reality is that it's an ergonomic issue. There are some sizes that are easier to sell in certain markets, but others are not. There are also Swiss replica watches with a smaller diameter that are also available with a gemstone setting. In 99 percent of cases, women wear them. Of course you have men who wear smaller watches and women who wear larger fake watches, but the point replica breitling is that you have to have this product offering. The Navitimer 35 with a mother-of-pearl dial looks very good. We're very happy because it's not the only product at the top end of our range that's doing well. The fact is that our most expensive pieces are also the ones that perform best. “

So is there room in the future for Breitling replica to have a collection that is not an offshoot of the male families, but a fully female offering? According to Sayler, nothing is out of the question. “Maybe not in the short term, because as you know, our first task was to reorganize and update Breitling's existing collections and incorporate newer ones like Aviation 8 and Premiere that didn't exist before. We also wanted to re-establish ourselves with a female audience and gain a foothold in this space we're in right now. But in the medium term? There's definitely room for something more - including a collection dedicated to women. “